RedBull Sunglasses


First, let me begin by saying I am not a RedBull drinker. I have tried it once and can’t stand the taste or that edgy feeling that remains when the taurine wears off. That being said, I love these sunglasses!

Beyond the drink, RedBull is an active lifestyle brand that combines edgy fashion with high performance materials. RedBull has taken materials used in Formula-1 racing and applied them to eyewear. The outcome is fashion, comfort, and durability.

Frame Materials include XMP, TR90, Carbon, and Stainless Steel                                             This is what makes the collection so cool!

XMP (Xtreme Matrix Polymer)- The world’s most advanced thermoplastic from Formula 1 was transferred to the eyewear collection and offers outstanding benefits such as extreme lightness and flexibility. As far as I know, RedBull is the only company out there that uses this material!

TR90- is a thermoplastic granulate made for lightness and flexibility. It is used by many luxury brands, such as Tag Heuer.

Can it get even more technical and sophisticated? With RedBull , than answer is always , why not?!

The lenses are made of a material called XNL ( xtreme nylon lenses) This is the same material that Formula 1 racing uses on their visors in their helmets. It is

  • unbreakable
  • extremely light
  • 100%UV protection
  • Superbly clear optics

And better yet, all of these lenses can be made with your prescription, with mirrored coatings, and the RedBull Racing logo monogrammed on the lenses!002

So if you enjoy technical design, sophisticated materials, and an all around bad ass look, than RedBull Sunglasses are for you. What a great gift for those active , bad ass Dads who take life by the horns!

For the month of June, See by the Sea is happy to offer 15% off of all RedBull sunglasses and eyewear. Did I mention they start at just $79?


Thanks for reading my blog and hope to see you at see-by-the-sea!




Do you use digital devices? If so, this is for you.

Of course you use a digital device, otherwise you couldn’t be reading this article right now! These devices have become so ubiquitous that we do not question what effects they can have on our vision and overall health.

Discussion in the vision care world has been on just this topic. There are numerous effects that our use of devices have on us as consumers. Firstly would be eye fatigue. If I used my biceps as heavily as my ocular muscles, I would look like the Rock!dwayne-johnson-7 We change our focus from distance, to our phone, back to the distance, to reading, to our phone, to our laptop, and back again. Every time we change what we are looking at, we use our ocular muscles. By the end of the day, those muscles are exhausted, which is why we have problems focusing more at the end of the day, or things become a bit blurrier, or we get headaches. The technical term for this is Asthenopia. These complaints become more common as we get older, just as my trips to the gym become more painful every year, and eventually develop into Presbyopia. That’s where our eye muscles start needing help and we begin to use reading glasses.

I know that sounds like all bad news, but fear not. There are many optical devices which can help with your every day eyestrain.The lens manufacturing companies are continually introducing products to assist reduce eye fatigue. For instance, a single vision lens which contains a small addition at the bottom that helps magnify your phone and tablet area, while leaving your distance unaffected. (Full disclosure, after viewing this video, apparently my gym analogy isn’t as original as I thought it was! I promise I wrote that before watching the video)

For those that don’t require distance correction but do need help up close, there are also computer lenses which assist in focusing at the intermediate, computer area, as well as the reading area. spectaclelenses_office_design_office-lens_750x262

These lenses are not an all day solution, but they are perfect for those of us who spend our entire day on the computer and at a work desk.

For an all day solution, we look towards the progressive lens. Progressives are no line, multi-focal eye wear, that assists with distance, intermediate, and reading correction. However, not all progressives are created equal and there are a plethora of options to choose from. It’s best to consult with your local optician to find the right progressive for your needs.

The fact that all of these options are at your disposal ought to convince you that you need not suffer at the end of the day. Furthermore, these options are much more practical than the current solution of extending our arms to infinity.hqdefault

On my next blog, I will discuss another issue which our digital life creates, blue light and its effects on our health.

Thanks for taking the time to read this and I look forward to seeing you in the store!

The benefits of purchasing at your local optical store.

With so many choices for glasses and eye wear in the market today, why bother with the small, privately owned, optical store in your town? After all, there are so many advertisements promoting “free exams”, “ one year warranties”, and “$39 glasses”. Why bother limiting yourself to a small store?

Besides the oft repeated benefits of buying local ,there are particular benefits of purchasing your eye wear from your local optician. The truth is, your options are severely limited at the larger stores, and all of those “special” offers are done to cover up the restrictions placed on you, the patient.

Have you ever walked into one of the larger, chain stores and been presented with either this or that? That’s because the employees are limited in the products they can offer you.

In reality, there is a huge selection of lenses and coatings. Each one performs differently and meets your eye wear needs in a different way. Would you like protection from blue light? Need specific lenses for our outdoor activity?See-by-the-Sea Optical!Your local eye wear store has the entire range of products at their disposal and can find the right product for your needs.

Have you ever been in a large chain store and been told that your current frame is unusable? Or your prescription can’t be put in that frame you fell in love with?

Chances are your local optical store can do it. I can use your old, beloved, frames. I can make those lenses a little bigger, or change the shape for you. I will customize your glasses to your desire.

That’s the powerful benefit of trusting your local optician. I provide personalized care with customized products and services. I look forward to showing you everything I have to offer at See-by-the-Sea Optical!!